Privacy Policy


This page sets out the privacy policy of Boogie-wall Ltd in respect of our website, confidential emails, mailing list and explains how we use your personal information. Personal information means any information about you which is personally identifiable such as your name, address, telephone number or email address and is generally referred to throughout this policy as "Your Information".

Who are we?

We are Boogie-Wall LTD an art gallery registered in the UK, our company registration number 11668052 and our registered address is 50 Brook Street, Mayfair, London, W1K 5DR.

If you have any questions, complaints or comments about how we use data or would like a copy of any data we hold which belongs to you, please contact us on

Boogie-Wall LTD, respects your privacy and seeks to protect your personal data.

This Policy applies to our use of any Data collected by us in relation to your use of our Web Site and any Services or Systems therein.

Important information 

  • This Privacy Policy supplements the other policies (including our terms of use (Terms)) and is not intended to override them.

  • Boogie-Wall is the controller and responsible for your personal data (we, us or our).

  • We have appointed a data privacy manager (DPM). If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPM in writing, either:

  • By email to: 

  • You have the right to make a complaint at any time to the ICO ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

  • It is important that the data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.

  • Our website may include links to third-party websites, plug-ins and applications. By clicking on these links or enabling connections you may be allowing third parties to collect or share your personal data. We have no control these third-party websites, plug in or applications and are not responsible for their privacy policies, therefore you should also read their privacy policy to understand what personal data they collect about you and how they use it.

Types of personal data 

  • contact data: billing address, delivery address, email address and telephone number

  • financial data: bank account and payment card details

  • identity data: first name, maiden name, last name, username or similar identifier, [marital status, title, date of birth and gender]

  • marketing and communication data: your preferences in receiving marketing from us [and our third parties and your communication preferences]

  • profile data: your username and password, [purchase or orders made by you,] preferences, feedback [and survey responses]

  • technical data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website

  • transaction data: [details about payments to and from you and other details of products and services you have purchased from us]

The data we collect about you

  • We may collect, use, store and transfer the types of personal data about you listed in “Types of personal data section”.

  • We also collect, use and share aggregated data. However, if we combine aggregated data with your personal data so that it can directly or indirectly identify you, we treat this as your personal data.

  • We do not collect any special categories of personal data or any information about criminal convictions and offences.

  • If we are required by law, or under the terms of a contract we have with you, to collect your personal data and you fail to provide it, we may not be able to enter into perform the contract with you and, we may have to cancel a product or service. We will notify you of this at the relevant time.

How personal data is collected

We collect personal data in the following ways:

  • direct interactions  

you may provide personal data when you complete online forms, request products/services, subscribe to our services, create a user account, [join our mailing list, [others?]] or otherwise or correspond with us (by post, phone or email)

  • automated technology

we automatically collect personal data (technical and usage) when you browse or interact with our website, by using cookies, [server logs] and other similar technologies. We may also receive technical data about you if you visit other websites which use our cookies.

  • publicly available sources 

    We may collect personal data from publicly availably sources [such as Companies House and the Electoral Register and credit reference agencies, based inside the EU, [others?]].

  • third parties 

We may receive personal data from: analytics providers based outside the EU (such as Google); advertising networks based inside OR outside the EU; and search information providers based inside OR outside the EU; Our suppliers such as payment providers, delivery services, website support and maintenance providers

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:

  • To perform the contract, we are to enter into or have entered into with you;

  • To comply with a legal obligation; and

  • Where it is necessary to carry out our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • We do generally only rely on consent as a legal basis for processing your personal data to send email and SMS marketing communications and you have the right to withdraw your consent at any time by contacting us. Please note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your information.

  • We may analyse your personal data to form a view on what products and or services we think may be of interest to you. You will only receive marketing communications from us, if you have requested information from us or purchased services from us, if you consent to marketing at the time we collect your personal data and you have not subsequently opted out or withdrawn your consent or if we have another basis to send you the marketing communications.

  • We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.] [We will not share your personal data with third parties for their marketing purposes.]

  •  You can opt out of email marketing by clicking the unsubscribe button within the marketing email. You can also withdraw your consent to marketing at any time by contacting our DPM.

  • Even if you opt out of receiving marketing, we may still use your personal data for other purposes provided we have a lawful basis to do so.

  • We will only use your personal data for the purpose that we originally collected it for, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

  • If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to use your personal data in this manner.

  • We may process your personal data (without your knowledge or consent) where this is required or permitted by law.

Disclosure of your personal data

We may have to share your personal data with third parties further details of which are set out in “How we use your personal data” section. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes. They can only process your personal data for specified purposes and in accordance with our instructions.

International transfers

  • We do not transfer your personal data outside the European Economic Area (EEA).

  • OR [We share your personal data within the [Insert Company Name] Group. This will involve transferring your data outside the European Economic Area (EEA).]

  • [Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

  • We use specific contracts approved by the European Commission which give personal data the same protection it has in Europe with our services providers; 

  • We may transfer data to US based service providers under the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

  • Please contact us if you want further information on the specific mechanism used by us when transferring your personal data.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know and they can only process your personal data on our instructions and will be subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Your legal rights

You have certain rights in certain circumstances under data protection law. If you wish to exercise any of your rights, please contact us at

You will not have to pay a fee to exercise any of your rights. However, if your request is clearly unfounded, repetitive or excessive, we may charge a reasonable fee for this information or refuse to comply with your request.

We may request specific information from you to help us confirm your identity when you contact us and ensure. This is a security measure to ensure that personal data is not disclosed to any person who does not have the right to receive it.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You have the following legal rights in relation to your personal data:

  • access your data: you can ask for access to and a copy of your personal data and can check we are lawfully processing it

  • correction: you can ask us to correct any incomplete or inaccurate personal data we hold about you

  • erasure: you can ask us to delete or remove your personal data where:

(a)      there is no good reason for us continuing to process it;

(b)      you have successfully exercised your right to object (see below);

(c)      we may have processed your information unlawfully; or

(d)      we are required to erase your personal data to comply with local law.

(e)      We may not always be able to comply with your request for specific legal reasons, which will be notified to you at the time of your request

  • object: you can object to the processing of your personal data where:

(a)      where we are relying on our legitimate interest (or those of a third party) as the basis for processing your personal data, if you feel it impacts on your fundamental rights and freedoms;

(b)      where we are processing your personal data for direct marketing purposes.

(c)      in some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms, and, in such circumstances, we can continue to process your persona data for such purposes

  • restrict processing: you can ask us to us to suspend or restrict the processing of your personal data, if:

(a)      you want us to establish the accuracy of your personal data;

(b)      our use of your personal data is unlawful, but you do not want us to erase it;

(c)      you need us to hold your personal data (where we no longer require it) as you need it to establish, exercise or defend legal claims; or

(d)      you have objected to our use of your personal data, but we need to verify whether we have overriding legitimate grounds to use it.

  • request a transfer: you can request a transfer of your personal data which is held in an automated manner and which you provided your consent for us to process such personal data or which we need to process to perform our contact with you, to you or a third party. We will provide your personal data in a structured, commonly used, machine-readable format.

  • withdraw your consent: you can withdraw your consent at any time(where we are relying on consent to process your personal data). This does not affect the lawfulness of any processing carried out before you withdraw your consent.

Lawful basis for processing and processing activities 

The lawful basis upon which we may rely on to process your personal data are:

  • Consent

you have given your express consent for us to process your personal data for a specific purpose

  • Contract

the processing is necessary for us to perform our contractual obligations with you under our contract, or because you have asked us to take specific steps before entering into a contract with you

  • legal obligation

the processing is necessary for us to comply with legal or regulatory obligation.

  • legitimate interests

the processing is necessary for our or a third party’s legitimate interest e.g. in order for us to provide the best service to you via our website. Before we process your personal data on this basis we make sure we consider and balance any potential impact on you, and we will not use your personal data on this basis where such impact outweighs our interest.

Set out below are specific details of the processing activities we undertake with your personal data and the lawful basis for doing this.

Purpose/Activity - Type of data

Lawful basis for processing 

to register you as a new customer

identity & contact

to perform our contract with you

to process and deliver your order, manage payments, fees and charges and debt recovery

identity, contact, financial, transaction and marketing & communications

(i) to perform our contract with you;

(ii) as necessary for our legitimate interest in recovering debts due to us.

to manage our relationship with you, notifying you about changes to our Terms or Privacy Policy and ask you to leave a review [or take a survey]

identity, contact, profile & marketing & communications

(i) to perform our contract with you

(ii) as necessary to comply with a legal obligation

(iii) as necessary for our legitimate interests in keeping our records updated and analysing how customers use our products/services.

to administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

identity, contact & technical

(i) as necessary for our legitimate interests in running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

(ii) as necessary to comply with any legal obligations

to deliver relevant website content/advertisements to you and measure or understand the effectiveness of our advertising

identity, contact, profile, usage, marketing & communications & technical 

as necessary for our legitimate interests in studying how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy

to use data analytics to improve our website, products/services, marketing, customer relationships and experiences

technical & usage 

as necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy

to make suggestions and recommendations to you about goods or services that may be of interest to you, including promotional offers

identity, contact, technical, usage & profile

as necessary for our legitimate interests to develop our products/services and grow our business.

Boogie-Wall LTD reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.