Swiss-Guinean photographer Namsa Leuba, who divides her time between Switzerland and French Polynesia. Since graduating from the Lausanne University of Art and Design (ECAL) in 2010, Leuba has developed an approach that mixes elements of documentary photography with the rich staging of fashion shoots. The result is something she calls "docu-fiction." She aims to reflect, through fiction, realities made invisible when viewed through a Western colonial lens.
Through use of elaborate staging, Leuba avoids the rawness typical of documentary photography. Instead, she said her positive, glamorous approach allows eclectic stories to shine, including histories of homelessness and conflict, along with journeys of acceptance from families and culture.
In 2018, she has been included in the group exhibition African State of Mind at New Art Exchange, London, and has held an exhibition at the Hangar Art Center, Brussels. She was commissioned by Nike to create and photograph the campaign for the Nigerian jersey kit for the World Cup 2018, and was commissioned by The New Yorker to create a photographic series documenting emerging Nigerian musicians in Lagos. She has also collaborated with fashion and commercial campaigns for Christian Lacroix, Dior, and Edun.